Cultural diplomacy as a tool for shaping the international image of Ukraine

Abstract

The purpose of the study is to identify the specifics of institutionalization of the Ukrainian cultural diplomacy, as well as outline the main problems and prospects for its further implementation. The author concludes that cultural diplomacy for Ukraine is an important element of strategic activity, a "soft power" through which it is much easier to position oneself in the world and find support at the public level. It is a tool for the realization of national interests, but subject to systematic application and effective coordination of efforts and generation of quality content for export.